Privacy and Cookies

Data Privacy Notice

The following data privacy notice explains the circumstances in which Rivervale Cars Ltd and Rivervale Minibus Ltd will collect personal data from you, why it is being collected, how we will use it and to whom we might disclose it to if necessary.

We are committed to complying with the Data Protection Act and the General Data Protection Regulation for the protection of personal data.

We are registered with the Information Commissioner’s Office. Our registration numbers are Z8567870 and Z3380852.

Who are Rivervale?

Rivervale Cars Limited - registered in England where our Company registration number is 4898201.

Rivervale Minibus Limited - registered in England where our Company registration number is 3723474.

Our company VAT number is 429 276 374.

We also trade as; Rivervale, Rivervale Leasing, Rivervale Vehicle Contracts, Rivervale Contracts, Rivervale Contract Hire and Leasing, Rivervale Cars Prestige, Rivervale Cars, Business Car Contracts, Rivervale Fleet Management, Rivervale Fleet, Rivervale Prestige, Rivervale Minibus, Rivervale Finance, Rivervale Performance Motorcentre, Rivervale Approved Used, Rivervale Maxus, Castle Vehicle Leasing, Castle Minibus, OSV and 1st Choice Vehicle Finance.

Data Protection Officer

If you have any questions about this privacy notice or how we use your personal data, please contact our Data Protection Officer, Elisha Karen Pople:

In Writing:

Data Protection
Rivervale Cars Ltd
Rivervale House
50 Victoria Road
Brighton and Hove
East Sussex
BN41 1XB
 

By Email: dataprotection@rivervale.co.uk

What data is being collected and processed?

In order to receive quotes and/or enter into a leasing/finance, supply of services or purchase agreement we will collect, store and use elements of your personal data such as;

• Name/s
• Email address
• Telephone number/s
• Job Title
• Address
• Bank details

This enables us to:

• Update our records about you or your company
• Provide you with services
• Provide you with information and relevant offers from the Rivervale group

The processing of this personal data is a contractual requirement and is necessary in order to administer your account and to provide the products and services you have requested from us.

We record, monitor and store telephone, email and other electronic communications for training, compliance and customer services purposes.

Where necessary we will ask your consent to collect and process your personal data.

Any information that we hold about you is confidential and we will not disclose it unless required by law or for transactional purposes you have consented to.

Personal data may be shared between companies within our group for internal administrative purposes, ensuring that such transfers are conducted securely and in compliance with applicable data protection laws.

Telephone and Email Monitoring

For training, compliance and customer services purposes we record, monitor and store telephone calls and emails. This helps make sure that all information given to our clients is clear and correct.

How do we use Cookies and other Tracking Software?

When you access our website, we put small files (known as ‘cookies’) onto your computer to collect information about how you browse the site. These are processed in a protocol file and are used by us to better understand the use of our site to provide you with a better experience.

Cookies are used to:

• The users IP Address
• Measure how you use the website so it can be updated and improved based on your needs
• Remember the notifications you’ve seen so that we don’t show them to you again
• Remember you while you’re interacting with your MyAccount and email subscriptions

Find out more about how to manage cookies.

Measuring website usage (Google Analytics)

We use Google Analytics software (Universal Analytics) to collect information about how you use our website. We do this to help make sure the site is meeting the needs of its users and to help us make improvements.

Google Analytics stores information about:

• The pages you visit on rivervale.co.uk
• How long you spend on each page visited on the site
• How you got to the site
• What you click on while you’re visiting the site

We do not collect or store your personal information (for example your name or address) so this information can’t be used to identify who you are.

We do not allow Google to use or share our analytics data.

You can opt out of Google Analytics cookies

Credit or Hire Applications

Upon application for a credit or hire agreement, we or the finance / leasing company will search your record via credit reference agencies. Details of this search will be added to your credit file and will be visible to other organisations conducting searches.

Directors and Partners of firms applying for credit or hire may also be searched. Any financial association you may have with other people will be viewable via the credit reference agency. In this situation you may be treated as linked and assessed with any associated records.

If you are a joint applicant, or a Director of a company, you must confirm that;

• You have permission to disclose the relevant information about a joint applicant or any fellow director / partners
• You are giving us authorisation to search, record and link any information submitted to us about a joint applicant, director, partner or anyone else referred to by you

A credit scoring system will be used when assessing your application. When an agreement has been taken, the leasing / finance company will add details of the agreement, the payments you make under the agreement and any default or failure to keep to its terms and conditions to your credit file. They will also record a failure to tell us of a change of address where a payment is overdue.

The records will be shared with other organisations and will be used by both them and us in order to make future decisions about credit and/or credit related services like insurance. It will also be used to trace debtors, recover debt and manage your credit account.

For the above purposes, the leasing/finance company may make further searches; these will be added to your account but will not be shared with others.

If we identify fraud via false or inaccurate information, fraud prevention agencies will be informed, and further action may be taken.

The following information will be shared with other organisations in order to prevent fraud and money laundering;

• Credit related accounts and facilities
• Application details for credit and credit related activities
• Debt recovery
• Applications and claims for all types of insurance
• Job applicants and Employees

Law enforcement agencies may also access this information. Fraud Prevention Agencies from other companies will also be used by us and other organisations.

Sharing Your Information

Information about you and your agreement will be kept on our database. We will pass any information about you or your agreement to any financing principal we engage, an administrator that you have appointed, to your insurer for claims handling, fraud prevention and administration, to insurance companies or for recovering any amounts owing or to whom we transfer an agreement to. Should you request, we can supply you with a copy of any information we hold about you. To request a copy of the personal information we hold on you, please see the section in this policy on Subject Access Requests.

Why Would You Receive Marketing Emails From Us?

If you have received one or more emails from us;

• You are a current customer or previous customer within the last 6 years
• You provided us with your details by opting in for our e-news and deal alerts or requesting a quote
• You have an existing business relationship with us

We will only use the information you have provided to tell you about products and services we, Rivervale Cars Ltd and Rivervale Minibus Ltd offer that may be of interest to you.

You have a right to opt-out of our direct marketing communications at any time. You can opt-out by following the Unsubscribe instructions at the bottom of the communication or by emailing marketing@rivervale.co.uk

Updating Personal Data

If you believe the personal data we hold about you is inaccurate or incomplete, we encourage you to correct us. You can do so by contacting the Data Protection Officer.

We hope that we can address any concerns you may have, but you can always contact the Information Commissioner’s Office (ICO). For more information, visit www.ico.org.uk.

Your Privacy - Protecting It

In order to protect the personal data collected from you, appropriate security measures are taken by us to ensure that any personal data processed is kept as safe as possible. All our staff are trained to respect personal data and follow our company data policy.

We have taken all necessary steps to create a safe and secure website for our users however we are not liable and do not accept any responsibility for the security of any personal data you transmit via the internet. You agree that your use of the internet and our site is totally at your own risk.

BREXIT and European Union

In order to provide us and you with the necessary information required to enter into an agreement we may transfer your information to other organisations with whom we work with to action lease agreements. Some of these organisations may be registered outside of the UK however and we have taken the required steps to ensure that anyone to whom we pass it protects it in the same way we would and in accordance with applicable laws.

If we transfer information to countries outside of the United Kingdom, we will only do so where:

• The country or the organisation we are sharing your information with will protect your information adequately;
• The transfer has been authorised by the relevant data protection authority; and/or we have entered into a contract with the organisation with which we are sharing your information (on terms approved by the Information Commissioner’s Officer) to ensure your information is adequately protected.

Subject Access Requests

You have the right to request access to a copy of the personal information that we hold about you. This information is provided to you free of charge.

If for any reason you believe that your privacy has been breached by us or would like to submit a subject access request, please contact:

Elisha Pople
Rivervale House
50 Victoria Road
Portslade
Brighton
East Sussex
BN41 1XB
 

dataprotection@rivervale.co.uk

Security

It is not acceptable for you to use any information, services or products supplied by us for illegal purposes including accessing, transmitting or receiving any illegally deemed material, offensive, indecent or otherwise unacceptable under UK and EU law. You must not use any false information when communicating with us in email, telephone or any other communication. Any usernames or passwords given to you must remain confidential and must never be disclosed unless our prior written authorisation is obtained first. You must not attempt unauthorised entry to access another individual’s account. You must not use our network systems or services or any other part for fraudulent activities, cross-network hacking or breach of another organisations. Any kind of illegal act in this manner will result in criminal prosecution.

Information about our use of Cookies

Our website deploys small text files known as cookies onto your device when you browse our site. These cookies are crucial for enabling the site to function effectively and efficiently, in addition to providing us with valuable insights about site usage.

We employ cookies for the following reasons:

• Essential/Necessary Cookies: These cookies are indispensable for our website's operations. They play a key role in ensuring our website's security and the privacy of visitors.
• Analytical/Performance Cookies: These cookies help us identify and tally the number of site visitors while tracking how they navigate our site during their visit. The insights gained allow us to enhance site functionality and examine your interaction with our website following our communications.
• Functional Cookies: Upon your return to our site, these cookies aid in your recognition. They facilitate the customisation of our content to suit your preferences (such as content tailored to your region) and remember your specified preferences (like language or regional settings).
• Targeting/Advertising Cookies: Aimed at providing you with advertisements that align more closely with your interests, these cookies are installed by entities like Google, Facebook, LinkedIn, and Microsoft under our authorisation. They track your visit to our website and share this information with these platforms to deliver personalised advertising content.

For detailed information about each cookie we use and their specific purposes, please see the section below.

=== ESSENTIAL / NECESSARY ===

__cf_bm
atcdn.co.uk
This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.
HTTP Cookie | 1 day

XSRF-TOKEN
cdn.imagin.studio
Ensures visitor browsing-security by preventing cross-site request forgery. This cookie is essential for the security of the website and visitor.
HTTP Cookie | 1 day

__cf_bm
feefo.com
This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.
HTTP Cookie | 1 day

m
m.stripe.com
Determines the device used to access the website. This allows the website to be formatted accordingly.
HTTP Cookie | 400 days

_ab
m.stripe.network
This cookie is necessary for making credit card transactions on the website. The service is provided by Stripe.com which allows online transactions without storing any credit card information.
HTML Local Storage | Session

_mf
m.stripe.network
This cookie is necessary for making credit card transactions on the website. The service is provided by Stripe.com which allows online transactions without storing any credit card information.
HTML Local Storage | Session

id
m.stripe.network

HTML Local Storage | Session

JSESSIONID
ots.webtrends-optimize.com
Preserves users states across page requests.
HTTP Cookie | Session

__stripe_mid
supersite.rivervale.co.uk
This cookie is necessary for making credit card transactions on the website. The service is provided by Stripe.com which allows online transactions without storing any credit card information.
HTTP Cookie | 1 year

__stripe_sid
supersite.rivervale.co.uk
This cookie is necessary for making credit card transactions on the website. The service is provided by Stripe.com which allows online transactions without storing any credit card information.
HTTP Cookie | 1 day

CookieConsent
supersite.rivervale.co.uk
Stores the user's cookie consent state for the current domain
HTTP Cookie | 1 year

XSRF-TOKEN
supersite.rivervale.co.uk
Ensures visitor browsing-security by preventing cross-site request forgery. This cookie is essential for the security of the website and visitor.
HTTP Cookie | 1 day

ucData
web.cmp.usercentrics.eu
Stores the user's cookie consent state for the current domain
HTML Local Storage | Persistent

ucString
web.cmp.usercentrics.eu
Necessary for the correct implementation of the websites Consent Management Platform (CMP)
HTML Local Storage | Persistent

=== ANALYTICAL / PERFORMANCE ===

uct
uct.service.usercentrics.eu
Part of third-party consent management platform (CMP) – The cookies gather data on the user’s interaction with the website’s consent tool, in order to present the best version of the consent-tool.
Pixel Tracker | Session

=== FUNCTIONAL ===

1
m.stripe.network
This cookie is used in conjunction with the payment window - The cookie is necessary for making secure transactions on the website.
HTML Local Storage | Session

=== TARGETING / ADVERTISING ===

NID
google.com

HTTP Cookie | 6 months

feefoUserId
register.feefo.com
Used in context with SEO and conversion optimization. Gathers any user reports or behavioral data into reports for the website operator. This service is provided by a third-party analysis-service.
HTML Local Storage | Persistent

_wt.mode-#
supersite.rivervale.co.uk

HTTP Cookie | Session

_wt.user-#
supersite.rivervale.co.uk

HTTP Cookie | 3 months

#-#
youtube.com
Used to track user’s interaction with embedded content.
HTML Local Storage | Session

__Secure-ROLLOUT_TOKEN
youtube.com

HTTP Cookie | 180 days

iU5q-!O9@$
youtube.com
Registers a unique ID to keep statistics of what videos from YouTube the user has seen.
HTML Local Storage | Session

LAST_RESULT_ENTRY_KEY
youtube.com
Used to track user’s interaction with embedded content.
HTTP Cookie | Session

LogsDatabaseV2:V#||LogsRequestsStore
youtube.com
Used to track user’s interaction with embedded content.
IndexedDB | Persistent

remote_sid
youtube.com
Necessary for the implementation and functionality of YouTube video-content on the website.
HTTP Cookie | Session

ServiceWorkerLogsDatabase#SWHealthLog
youtube.com
Necessary for the implementation and functionality of YouTube video-content on the website.
IndexedDB | Persistent

TESTCOOKIESENABLED
youtube.com
Used to track user’s interaction with embedded content.
HTTP Cookie | 1 day

VISITOR_INFO1_LIVE
youtube.com

HTTP Cookie | 180 days

YSC
youtube.com

HTTP Cookie | Session

ytidb::LAST_RESULT_ENTRY_KEY
youtube.com
Used to track user’s interaction with embedded content.
HTML Local Storage | Persistent

YtIdbMeta#databases
youtube.com
Used to track user’s interaction with embedded content.
IndexedDB | Persistent

yt-remote-cast-available
youtube.com
Stores the user's video player preferences using embedded YouTube video
HTML Local Storage | Session

yt-remote-cast-installed
youtube.com
Stores the user's video player preferences using embedded YouTube video
HTML Local Storage | Session

yt-remote-connected-devices
youtube.com
Stores the user's video player preferences using embedded YouTube video
HTML Local Storage | Persistent

yt-remote-device-id
youtube.com
Stores the user's video player preferences using embedded YouTube video
HTML Local Storage | Persistent

yt-remote-fast-check-period
youtube.com
Stores the user's video player preferences using embedded YouTube video
HTML Local Storage | Session

yt-remote-session-app
youtube.com
Stores the user's video player preferences using embedded YouTube video
HTML Local Storage | Session

yt-remote-session-name
youtube.com
Stores the user's video player preferences using embedded YouTube video
HTML Local Storage | Session

=== UNCLASSIFIED ===

rivervale_session
cdn.imagin.studio

HTTP Cookie | 1 day

algoliasearch-client-js-#.#.#-01234VWXYZ
supersite.rivervale.co.uk

HTML Local Storage | Persistent

comm100_session_85000375
supersite.rivervale.co.uk

HTTP Cookie | Session

comm100standby_session_85000375
supersite.rivervale.co.uk

HTTP Cookie | Session

listingViewOption
supersite.rivervale.co.uk

HTML Local Storage | Persistent

rivervale_session
supersite.rivervale.co.uk

HTTP Cookie | 1 day

uit
supersite.rivervale.co.uk

HTTP Cookie | 400 days

chatServerUrls
vue.comm100.com

HTML Local Storage | Persistent

Changes to this Policy

Further developments and government regulations mean this policy will change from time to time.

Last updated: March 2025