Nearly 85% of consumers say colour has influenced their decision to buy something. And almost half of drivers believe their car is a reflection of their personality. So, what does your choice of car colour say about you and your driving?
Our choice of car colour could be more rooted in biology than we think.
Studies show that people with left brain dominance are more likely to be logical and analytical, which means they’re likely to be swayed by practical considerations when choosing car colour. These might include how well the car will be seen in the dark and how much dirt it will show.

Those with right-brain dominance might be more intuitive and random in their decisions. These people are likely to be influenced by subjective factors, leading to more spontaneous colour choices.
The climate we live in could also impact our car colour choice. For example, people living in warmer climates often favour white, silver, and light grey cars, as they are more likely to stay cool in hot weather.
Our love of gadgets could also have an impact. The “Apple effect” has led to a rise in the popularity of white cars, as drivers want a vehicle that matches their iPhone!
Let’s take a look at the top 10 most popular car colours from 2024 and find out what they can tell us about the personality of the people driving them.

Grey: 543,464 vehicles registered
Grey is associated with psychological neutrality, which reflects stability and reliability. It indicates a mature and dignified person. The driver of a grey car probably won’t want to stand out in any way, but will have a quiet strength.
Driving Style: Drivers of grey cars are often safe and responsible. They’re unlikely to show road rage or erratic driving behaviour.

Black: 423,397 vehicles registered
Black is associated with luxury and sophistication. It’s viewed as a powerful colour, and drivers of black cars are likely to be confident. They also want others to see them as successful and powerful.
Driving Style: Drivers of black cars might display arrogant driving behaviours. They love to be in control on the road.

Blue: 291,928 vehicles registered
Blue is seen as cool and calm. It’s often thought to express strength, wisdom and trust. Drivers of blue cars often want others to see them as dependable and even-tempered. The darker the blue, the more authoritative and confident the driver will want to appear.
Driving Style: Unlikely to enter into conflicts with other road users. Displays a confident and decisive driving style.

White: 291,629 vehicles registered
White has been the UK's favourite car colour choice since 2012. The rise in popularity is thought to be as a result of the 'Apple effect', where drivers want to match the colour of their car with their favourite smartphone or other gadgets. White is associated with taste and elegance. It’s seen as fresh and clean. Drivers of white cars like a direct approach and can be irritated when others step out of line.
Driving Style: Drivers of white cars are likely to be orderly and stick to the rules of the road. They might be irritated by people who don’t follow the same rules!

Red: 136,371 vehicles registered
Used to signal warning, red is a strong, noticeable colour. It’s also associated with passion. Drivers of red cars love attention. They’re ambitious and want others to see them as fun and energetic. Red is also one of the most complex colours for the human eye to process - so maybe drivers of red cars have hidden depths, too!
Driving Style: Drivers of red cars often have an outgoing driving personality. They’re not afraid to take a few risks and can sometimes be a little aggressive on the roads.

Silver: 122,473 vehicles registered
Silver is sophisticated and distinguished. It was the favourite car colour in the UK for 10 years, until it was overtaken by white. Often associated with futuristic products, people in a silver car may want to present themselves as modern and innovative. When it comes to cars, silver is a practical choice as it hides dirt well!
Driving Style: Drivers of silver cars are likely to have a cool, in control driving style. They’re not easily flustered by the behaviour of other road users.

Green: 68,230 vehicles registered
Green is a relaxing colour that’s often associated with nature. Drivers who choose darker shades of green might want to appear credible and balanced. Those who pick light green shades may want to portray a trendy, whimsical character.
Driving Style: Drivers of dark green cars are often more traditional, so they’re likely to be courteous and respectful of other road users. Drivers of light green cars often have a more energetic driving style.

Yellow: 11,944 vehicles registered
Yellow is the colour of the sunshine and the brightest colour the human eye can see. People who drive yellow cars are fun, energetic, and cheerful. Always eager to please, they often want to be seen as youthful and enthusiastic - and they’re not afraid to stand out from the crowd.
Driving Style: Drivers of yellow cars are likely to be observant and careful on the road. They’re likely to be the first ones to stop if another road user needs help.

Orange: 10,754 vehicles registered
Orange is bright, warm and uplifting. Drivers of orange car drivers are often optimistic, adventurous, outgoing, uninhibited, and not afraid to take a few risks.
Driving Style: Drivers of orange cars can be over-optimistic about their driving ability, so they may be more prone to riskier manoeuvres.

Bronze/brown: 5,526 vehicles registered
Brown/bronze is a safe, comfortable colour. Drivers of bronze/brown cars are often down to earth, easygoing, and unlikely to be enticed by flashy gadgets. Reliability and comfort take priority over flashy colours for these drivers.
Driving Style: If you’re a passenger in a brown car, you’re in safe hands. Drivers of brown cars often have a smooth, calm driving style and tend to shy away from aggressive encounters on the road.

What colour will your next car be?
We have great value lease deals in every colour! Whether you’re looking for a red Audi A3, a blue Tesla 3, or a white Ford Focus, speak to the team today to find your next car leasing deal.