A Thriving Partnership with the Brighton Marathon
As a leading provider of vehicle leasing, fleet management, and servicing, Rivervale played a crucial role in making the 2025 Brighton Marathon Weekend both memorable and eco-friendly. The marathon saw over 17,000 participants across two days, showcasing the vibrant and distinctive character of Brighton, and Rivervale’s contribution was integral in ensuring the event ran smoothly.
Joe Carter, Event Lead at Brighton Marathon Weekend, shared his excitement about the event's success: “The 2025 Brighton Marathon Weekend was an incredible event with more than 17,000 people taking part across the two days. It showcased the incredible and distinctive character of Brighton, and it was fantastic to work again with local company Rivervale as our Official Vehicle Supplier."
Leading the Charge for Sustainability
Rivervale’s role went beyond logistics—it was also about creating a sustainable experience. In partnership with several other companies, Rivervale helped supply a fleet of 23 vehicles, including the highly anticipated Tesla Model Y. This vehicle made its UK debut at the marathon and was proudly used as the lead support vehicle for the 10k race, reinforcing Rivervale’s commitment to eco-friendly transportation.
In addition to showcasing electric vehicles like the Tesla Model Y, Rivervale presented an exciting line-up of vehicles, including the MAXUS eTerron 9, a groundbreaking electric vehicle that aligns with the event’s eco-friendly focus. Rivervale’s commitment to inclusivity was further exemplified by the striking Pride-wrapped Tesla Model Y, which highlighted their ongoing support for the LGBTQ+ community.
Interactive and Engaging Experiences for All
Rivervale’s partnership with Tesla UK also allowed for an exciting feature in the event village. Attendees were thrilled to experience the Tesla Cyber Quad, which was a hit with both children and adults alike. This electrifying addition brought a fun, futuristic element to the event, while the interactive timing car allowed runners and spectators to capture a memorable photo of their finishing time—one of the unique highlights of the weekend.
Rivervale's on-site activations didn’t stop there. Visitors had the chance to take photos with the interactive timing car or the Tesla Cyber Quad and share them on social media for a chance to win exciting prizes. One lucky participant took home a £100 Runners Need voucher, ensuring they’re ready to enter next year’s marathon!
Celebrating Local Artistry and Community Spirit
Rivervale’s collaboration with local tattoo artist Mike from FivebyFive.Ink brought an extra special touch to the marathon. A series of unique vehicle graphics celebrating the vibrant spirit of Brighton were on display, adding a local and artistic flair to the event.
Rivervale’s commitment to the Brighton community extends beyond just vehicles. They are dedicated to supporting local businesses and contributing to the overall success of the marathon weekend. Ben Freakley, Group Marketing Manager at Rivervale, shared the company’s deep connection to the city: “We are more than just a vehicle provider; we’re a part of this incredible city. The Brighton Marathon is a key event for the community, and we are honored to support it through our fleet of low-emission vehicles and exciting on-site activations.”
A Greener Future with Rivervale
Rivervale’s efforts to promote sustainability go hand in hand with their dedication to helping make Brighton a cleaner, greener place to live and work. By prioritising electric and low-emission vehicles, Rivervale is helping reduce the carbon footprint of large-scale events like the Brighton Marathon, furthering their goal of creating a sustainable future for all.
Ben Freakley added, “The Brighton Marathon Weekend is a huge moment for the city, and we’re incredibly proud to play such a key role. It’s not just about supplying vehicles—it’s about supporting an event that brings the community together, promotes sustainability, and inspires thousands of people.”
Looking Ahead: Rivervale's Commitment to You
If you’re inspired by Rivervale’s involvement in the Brighton Marathon and are looking to upgrade your vehicle, Rivervale offers a variety of options for both personal and business needs. From flexible leasing deals to high-quality used vans, Rivervale is here to keep you moving—whether on the marathon course or through everyday life.
As we look forward to the next Brighton Marathon, Rivervale remains committed to supporting this incredible event and the community that makes it possible.
